Blog | Important Announcement: Transition of MacFarl

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Important Announcement: Transition of MacFarlane Pheasants' White Bird Division


We are writing to inform you that MacFarlane Pheasants is in the process of selling our division of white birds, which includes and, to an already-arranged buyer. This decision has been made after careful consideration and evaluation of strategic options for the future of our company.

While we recognize that this news may come as a surprise, we assure you that our priority remains maintaining the quality and integrity of our brands throughout this transition.

During this transition period, both and will be hosting closeout sales for all remaining inventory. This is an opportunity for our customers to purchase their favorite products at discounted prices while supplies last.

At this time, we do not have specific details regarding which products will continue or the future of our ecommerce stores. However, we will provide updates as soon as they become available.

We understand that you may have questions or concerns about what this transition means for you as a valued customer. Please know that we are committed to ensuring a smooth transition and will continue to provide updates and support throughout the process.

We encourage you to join the Pheasant For Dinner and Pure Pheasant email lists to remain up to date on the latest news with each brand via email.

We want to express our deep gratitude for your support and loyalty over the years. Your trust in our brands has been invaluable, and we truly appreciate your understanding and patience as we navigate this transition. Your support means the world to us.

Thank you for being a part of the MacFarlane Pheasants community.

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