Privacy Policy

Last Modified: March 6, 2026

MacFarlane Pheasants, Inc., a Wisconsin corporation (“Company”, “we”, “our”, or “us), is committed to protecting your privacy and providing a safe and secure online experience. This Privacy Policy (this “Policy”) explains how we collect, process, retain, and disclose your information when you visit or interact with our websites, products, and services that link to this Policy (our “Services”). This includes https://www.pheasant.com, our related ordering site(s), such as https://chicksquote.pheasant.com, and any other pages that link to this Policy. By using our website, you consent to the data practices described in this Policy.

INFORMATION WE COLLECT

When you use our Services, we automatically collect certain information, including your IP address, browser type, device information, access times, referring websites, and information stored through cookies or similar technologies. This data helps us understand how visitors use our site and improve its performance and functionality.

We may also collect information you voluntarily provide when you:

  • Place an order or create an account
  • Contact us by phone, email, or other direct communication
  • Request catalogs or promotional materials
  • Subscribe to notifications or updates

This information may include your name, mailing address, email address, phone number, billing and shipping details, and order history.

Third parties may also use automatic collection technologies to collect information about you or your device. These third parties may include:

  • Analytics companies.
  • Your device manufacturer.
  • Your internet or mobile service provider.

These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal data, or they may collect information, including personal data, about your online activities over time and across different websites, apps, platforms, and other online services. We do not control these third parties’ tracking technologies or how they may be used.

All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.

HOW WE USE YOUR INFORMATION

We use information that we collect about you or that you provide to us, including any personal data, to:

  • Provide you with the Services and any contents, features, information, products, or services that we make available through the Services
  • Process and fulfill orders
  • Communicate with you about orders, shipping, and customer service inquiries
  • Send catalogs, promotional materials, or updates about products and services
  • Improve our products, services, website functionality, and customer experience
  • Conduct internal research and analytics
  • In any other way we may describe when you provide the information
  • For any other purpose with your consent

We do not sell, rent, or lease customer information to third parties. You may opt out of promotional emails at any time by using the unsubscribe link in the email (sent through Constant Contact) or by contacting us at info@pheasant.com. Opting out of promotional emails will not affect transactional communications about your orders.

SHARING OF INFORMATION

We may share personal information with trusted third-party service providers who assist us with business operations (“Service Providers”), such as:

  • Payment processing
  • Shipping and delivery
  • Customer support
  • Website analytics and performance monitoring
  • Email and marketing communications (e.g., Constant Contact)
  • Advertising and marketing measurement/remarketing partners (e.g., Meta)

We may also disclose your personal data:

  • For any other purpose disclosed by us when you provide the information
  • As required by law or legal process
  • To protect the rights, property, or safety of the Company, our customers, or the public
  • With your consent

Service Providers receive only the information necessary to perform their services and are required to protect your information and use it solely for authorized purposes.

Third-Party Data Access and Marketing

Our website uses Google Analytics, a web analytics service provided by Google Inc., to help us understand how users interact with our site. Google Analytics uses cookies and similar technologies to collect usage data. You can control cookie settings through your browser or opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on. We do not control the privacy practices or content of external websites linked from our site. We encourage you to review the privacy policies of any third-party websites you visit.

We may also use advertising and remarketing technologies (such as the Meta Pixel) that use cookies or similar technologies to help us deliver and measure advertising. You can control cookies through your browser settings and, where applicable, exercise opt-out choices as described in the California Privacy Notice below.

STATE PRIVACY RIGHTS

Depending on your state of residency, you may have certain rights related to your personal data, including:

  • Access and Data Portability. You may confirm whether we process your personal data and access a copy of the personal data we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information, and it will be included in the response to your access request.
  • Correction. You may request that we correct inaccuracies in your personal data that we maintain, taking into account the nature of the information and its processing purpose.
  • Deletion. You may request that we delete personal data we maintain about you, subject to certain exceptions under applicable law.
  • Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. You may request that we not use your personal data for these purposes.

IMPORTANT: The exact scope of these rights vary by state. There are also several exceptions in which we may not be obligated to fulfill your request.

To exercise your privacy rights, please email us at info@pheasant.com with the subject line “PRIVACY REQUEST” or call 1-800-345-8348. If your request is specifically to opt out of sale/sharing (including targeted advertising/remarketing), please note “DO NOT SELL OR SHARE” in your message.

CALIFORNIA PRIVACY NOTICE (California Residents)

If you are a California resident, and to the extent the California Consumer Privacy Act (as amended) applies to us, you may have additional rights regarding your personal information, including the right to request access to and deletion of your personal information, and the right to correct inaccurate personal information. You may also have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising. We do not sell personal information. To submit a privacy request, email us at info@pheasant.com or call 1-800-345-8348. We may need to verify your identity before we can complete your request. Authorized agents may submit requests on your behalf where permitted by law. We will not discriminate against you for exercising your privacy rights.

We may allow certain third-party advertising partners (such as Meta) to use cookies and similar technologies on our Services to help us deliver and measure advertising (including remarketing) and to understand the effectiveness of our marketing campaigns. Under California law, this may be considered “sharing” of personal information for cross-context behavioral advertising. California residents may opt out of the sale or sharing of personal information by (i) clicking the “Do Not Sell or Share My Personal Information” link on our website footer, (ii) enabling a legally recognized opt-out preference signal (such as the Global Privacy Control), or (iii) contacting us at info@pheasant.com or 1-800-345-8348. If we detect a legally recognized opt-out preference signal (such as the Global Privacy Control), we will process it as a request to opt out of the sale/sharing of personal information for that browser or device.

USE OF COOKIES

We use cookies to personalize your experience, remember preferences, and improve website functionality. Cookies help us recognize returning visitors and simplify actions such as entering shipping or billing information. You may choose to accept or decline cookies through your browser settings. Disabling cookies may limit certain features or functionality of the website.

DATA SECURITY

We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Services. In particular, email, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk. The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized access, disclosure, or use.

DATA RETENTION

We retain personal information only for as long as necessary to fulfill business, legal, or operational purposes, including order fulfillment, customer service, and recordkeeping requirements. We retain order and transaction records for as long as necessary for fulfillment, customer service, and legal/compliance purposes, and we delete or de-identify personal information when it is no longer needed for those purposes.

CHILDREN’S PRIVACY

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information through our website, please contact us so we can take appropriate action.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time, and we will provide notice of any such changes to the policy as required by law. We will notify you of changes to this policy by updating the “last updated” date and posting the updated Policy on the Services. We encourage you to review this page periodically to stay informed about how we protect your information.

CONTACT INFORMATION

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

MacFarlane Pheasants, Inc.
1609 Center Avenue
Janesville, WI 53546
Email: info@pheasant.com
Phone: 1-800-345-8348

We will make commercially reasonable efforts to promptly address and resolve any concerns.