About MacFarlane Pheasants

MacFarlane Pheasants, Inc has been in the game bird business since 1929. The many years of experience not only helps us in producing and raising the best birds on the market, it allows us to supply our customers with the best service after the sale as well. We take pride in keeping our customers happy and we are always willing to share the ideals and ideas that have made our business a success.

As you browse through our website feel free to read through the core values that guide our business, read some related business news and success stories, and meet the staff that makes our business so successful.

Thank you for visiting MacFarlane Pheasants, Inc.

Our Core Values

Humane Treatment of Our Birds

Our birds are placed at lower than standard densities and given constant access to quality feed, water, and cover.

When shipping day-old chicks, we insulate them and place nutrients in the boxes, as well as using environmentally controlled vehicles to assure proper temperature control.

Customer Satisfaction

We prioritize customer satisfaction by having our knowledgeable staff available to assist customers with questions and concerns related to raising their birds.

Honest and fair dealing with customer complaints facilitates a speedy resolution.

Business Profitability With Integrity

Our bottom-line profit is not our only goal. Knowing that we achieved this while maintaining integrity in our dealings with vendors, customers, and others is the key to real success.

We have developed a system of checks and balances to ensure accurate accountability of all staff.

Employee Job Satisfaction

We are constantly improving our wage and benefit package for our employees to gauge our marketability in the workplace.

Regular company meetings to keep all employees informed of company happenings.

Stewardship Of The Earth

We have been awarded the Rock County Soil and Conservation Award for land preservation.

We have also adopted a “no-till” approach for all land management.

Community Involvement

We encourage employees to participate in area organizations by donation of time and money.

We are also a long-term contributor of the North Rock County United Way as well as several other community organizations.

Our Mission Statement

Sustained profitability focused on integrity and accountability to our employees, customers, vendors and neighbors with respect for our birds and the environment.

Forward Janesville 2024 Member

Community Involvement

See more details about our community involvement here.

  • Encourage employees to participate in area organizations by donation of time and money.
  • Long term contributor of the North Rock County United Way.
  • Proud supporters of ECHO
  • Supporters of the Woodman’s Center
  • Proud members of Forward Janesville