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Selling Pheasants and Word of Mouth

On November 21, 2014 in Archive by spope

Happy customers order from MacFarlane Pheasants year after year. They also tell their friends. This year we only advertised in one magazine, and it is in Canada. We turn our attention instead to our customer service in our live bird season. It pays the biggest dividends.

Right now our focus is on our adult birds. Our drivers are the first face-to-face contact our customers have with us, so we make sure our drivers are ready to meet the need. We often receive compliments on our drivers, how friendly they are.

Our drivers check for two main issues when they’re delivering birds. First, they check for birds that died during shipment. These are noted, and our staff makes sure additional birds are added to their next shipment date. The other thing they check for is tail-tied roosters. Sometimes the tail feathers of roosters can become tangled together, and the only way to get them untangled is to cut them. These birds are sent back to us and replaced in the next shipment. We always make sure our customers receive pheasants with full tail feathers.

The other way we make sure our customers are talking about us is by being in consistent communication with them. Char in our office is in contact with our customers often, and this lets them tell us what they need. It’s a personal touch from a family-owned company that goes a long way.

It’s not only our birds. MacFarlane Pheasants is about customer service. If a customer is happy with the product and happy with the service, he or she will tell friends. We stand behind our pheasants and our service, and we strive to make sure our customers are satisfied and talking about us to others.

 

Selling Pheasants and Word of Mouth



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