Pheasant.com Blog | One Million and Counting!

Buy pheasant chicks online Buy chicks online button

One Million and Counting!

On June 30, 2010 in General by spope

We’ve passed the one million mark in pheasant chicks produced this season.  On June 22nd the one millionth chick was hatched and shipped!   We still are collecting eggs and it is very busy. 

On another note – we have been working on improving our pheasant.com website – and hoping to encourage people to place orders for pheasant chicks online.  We upgraded our online store – trying to make the store more user friendly.  We also instituted a 5% discount for orders placed online.   This Monday (6/28) when our chick sales coordinator Sarah Pope arrived at work, she found 7 online chick orders had been placed over the weekend with a total invoiced value of over $1400.00.   This is a big deal and I am really pleased. 

We hope to continue to enhance pheasant.com.  Yesterday I listened to a one hour webinar on measuring conversions online – i.e. tracking customers as they arrive at our homepage and follow their path to see how many “convert” their visit into a purchase.   Originally we tracked CTR (click thru rate) – looking at what percentage of people who viewed one of our pay-per-click ads actually “click thru” and went to our homepage.  For me conversions are much more important than CTR.  We are tracking everything we can using google analytics.  I find the whole process absolutely fascinating.

 



Comments are closed.

Related Posts