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Celebrating Bill MacFarlane!

On April 15, 2022 in General by spope

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The Ag Business Council of Rock County selects two people each year to be inducted into the distinguished Rock County Agricultural Hall of Fame. On April 8, 2022, Bill MacFarlane was honored with this award. Many friends, family, and employees were present at the celebration. The presenter of Bill’s award was Jim Raymond, a retired banker and a long-time friend of Bill. He described our boss eloquently. Let me share just a portion of his praise. Read More »


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The earth completes one revolution in its orbit around the sun in one year or 365 days. Sunlight changes as the earth moves in its orbit, and thus we have four seasons. Our work at MacFarlane Pheasants changes with the weather. Winter is one of our most productive times of year on the farm. Read More »

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The MacFarlane Pheasants, Inc. mission is to continue to be the best in the business, according to owner Bill MacFarlane. MacFarlane Pheasants was founded in 1929 and has grown to be the largest pheasant farm in North America. We produce hundreds of thousands of mature pheasants every fall and winter. Over a million day-old chicks are delivered in the spring! In addition to those activities, we have a pet food business called Pure Pheasant and a Food division featuring pheasant meat for grocery stores, high-end restaurants, cruise lines, and individuals. Read More »


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MacFarlane Pheasants, Inc. has been selling various food products in their retail store and online store for many years. But in early 2020, we started selling pot pies, breast meat, brats, whole birds, and snack sticks to local Woodman’s grocery stores. Piggly Wiggly also began carrying some of our products around the same time. The success of marketing our products in these grocery stores guided us to branch out to more stores. Read More »


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MacFarlane Pheasants, Inc. started the Pure Pheasant Division in 2020. We wanted to find another way to sell our dressed pheasant since most of the restaurants and cruise lines were shut down due to Covid 19! We did not want that meat to go to waste. Read More »


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The North American Gamebird Association (NAGA) Conference at Bally’s in Las Vegas, Nevada was a special treat for attendees. Last year’s event was cancelled because of the Covid Pandemic so everyone was excited to meet up with other gamebird producers and hunting preserve operators to network and learn all the latest information about the businesses they care so much about. Chris Theisen, Sarah Pope, Bill MacFarlane, and Shayne Noller from MacFarlane Pheasants, Inc. attended the conference January 31-February 2, 2022. Read More »


Is There An Ammunition Shortage?

On February 17, 2022 in General by spope

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Has your pheasant hunting season been affected by a shortage of ammunition? The good news is that outdoorlife.com reported in July of 2021 that the lack of ammunition was easing up ever so slightly. Regardless of the shortage, the desire to hunt has not slowed down even with price increases. The purchase of hunting licenses and hunting has surged since Covid 19 lockdowns began in 2019. We have mentioned in the past that one of the few safe distancing activities is being outdoors in the woods and fields. Read More »


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It is essential to order your chicks for spring and summer delivery soon to be sure that you get them for the 2022 season. Early ordering also makes it possible to get the specific breed and sex you want. Read More »


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What does Milton Farm Manager, Lodewyk Davis, have to say about the success of the Milton Farm? He proudly attributes the success to excellent communication between himself and his four co-workers who are at the farm full time and his colleagues at the main farm. Read More »


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This year’s Pheasant Seminar, sponsored by MacFarlane Pheasants, is the perfect opportunity to hear outstanding speakers and network with colleagues from all over the world. You can stay at your choice of two of Wisconsin’s finest hotels at discounted rates and enjoy delicious meals that are all included in your registration. Read More »


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