Mission Statement: |
| Sustained profitability focused on integrity and accountability to our employees, customers, vendors and neighbors with respect for our birds and the environment. |
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| Humane Treatment Animals: |
| Our birds are placed at lower than standard densities, and given constant access to quality feed, water and cover. |
| When shipping day old chicks, we insulate them and place nutrients in the boxes as well as using environmentally controlled vehicles to assure proper temperature control. |
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Customer Satisfaction: |
| Knowledgeable staff available to assist with customers’ questions and concerns connected with the raising of their birds. |
| Honest and fair dealing with customer complaints that facilitate a speedy resolution. |
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Business Profitability With Integrity: |
| Our bottom line profit is not our only goal- knowing that we obtained this accomplishment while maintaining integrity in our dealings with vendors, customers, and all others- is the key to real success. |

| We have developed a system of checks and balances to assure accurate accountability of all staff. |
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Employee Job Satisfaction: |
| We are constantly improving our wage and benefit package for our employees to gauge our marketability in the workplace. |

| Regular company meetings to keep all employees informed of company happenings. |
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Stewardship Of The Earth: |
| Awarded the Rock County Soil and Conservation award for land preservation. |
| Adopted a “no-till” approach for all land management. |
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Community Involvement: |
| Encourage employees to participate in area organizations by donation of time and money. |
| Long term contributor of the North Rock County United Way. |