Our Core Values

Mission Statement

• Sustained profitability focused on integrity and accountability to our employees, customers, vendors and neighbors with respect for our birds and the environment.

Humane Treatment of Our Birds

• Our birds are placed at lower than standard densities, and given constant access to quality feed, water and cover.
• When shipping day old chicks, we insulate them and place nutrients in the boxes as well as using environmentally controlled vehicles to assure proper temperature control.

Customer Satisfaction

• Knowledgeable staff available to assist with customers’ questions and concerns connected with the raising of their birds.
• Honest and fair dealing with customer complaints that facilitate a speedy resolution.

Business Profitability With Integrity

• Our bottom line profit is not our only goal- knowing that we obtained this accomplishment while maintaining integrity in our dealings with vendors, customers, and all others- is the key to real success.
• We have developed a system of checks and balances to assure accurate accountability of all staff.

Employee Job Satisfaction

• We are constantly improving our wage and benefit package for our employees to gauge our marketability in the workplace.
• Regular company meetings to keep all employees informed of company happenings.

Stewardship Of The Earth

• Awarded the Rock County Soil and Conservation award for land preservation.
• Adopted a “no-till” approach for all land management.

Community Involvement

• Encourage employees to participate in area organizations by donation of time and money.
• Long term contributor of the North Rock County United Way.